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What is Biomimicry?
Biomimicry is an innovation methodology that looks to nature’s 3.8 billion years of evolution for ideas, strategies, and design principles.
Rather than asking how humans have solved a problem before, biomimicry asks how nature addresses similar challenges. By studying biological functions and translating them into design principles, we can uncover new possibilities for products, materials, organizational processes, and business models.
In doing so, biomimicry helps reframe problems, challenge assumptions, and reveal opportunities that may otherwise remain unseen.
This visual thinking illustration demonstrates how biological observations can be translated into design opportunities. It highlights how insights move between biology, abstraction, and application throughout the innovation process.
Rather than following a fixed sequence, biomimicry is often iterative. New discoveries can reshape the problem, inspire new questions, and lead to unexpected directions as understanding evolves.
The example shown here was developed around PUREBOND® technology and illustrates how biological inspiration can inform material innovation. To learn more about PUREBOND® Technology, visit this link.